A meme a day

The advertising industry has recognized that people are irrational.  Despite their best intentions people have limited intellectual capacity and they rely on intellectual short cuts to effectively process all the information they receive from this overwhelmingly complex world.  The system works amazingly well and human society has made some incredible discoveries and inventions.  However, the system is flawed because it is optimized.

People's decision making processes are disproportionately affected by memes.  A meme is a memorable little summary of experience, or data that the mind can use as a shortcut for diagnosis, analysis, or classification.  Advertising exploits this tendency and gives us memes to influence our decision making.  This is what an advertising slogan really is :  a meme.  Unfortunately, a meme can be inaccurate, or not optimal for our own utilization.

I have developed a series of memes that reflect my social opinions.  I do not think that I can influence the world through intelligent debate or observation, but I CAN influence the world by creating memes that have lasting influence.

Here are some of my favorite memes:

1. One gram of fiber for every one hundred calories

2. Only drink water

3. America is a prison (a negative meme to challenge thought)

4. New Fascist Police State of America (a negative meme to challenge thought)

5. Prepare for Doom

6. There is no LOVE in America (a negative meme to challenge thought)

7. Life is short.  Got to have Fun.

8. It's ALL part of the Fun (when confronting disappointment or disaster)

9. Break two legs and fall off the stage (to a fellow performer)

10. Check the gate and don't be late (on a film set)

11. Nutty Fruitarian   (vegetarian)

12. Something is better than nothing.

13. Got to keep moving.

14. Life is rarely the way it ought to be.

15. Duty now for the future (from the band DEVO)

16. The more you do it, the better you get.

17, If life were easy, it wouldn't be worth living.

18. I wouldn't deny THAT experience to the One Mind. (Thaddeus Golas)

19. WHAT did you think it was that needed Loving? (Thaddeus Golas)

20. Your problems ARE your blessings.

21. Eat like a monkey.

22. One step at a time.

copyright (c) 2017

William Schaeffer