Saturday, July 7, 2018

Angry looking automobile design

Anthropomorphic trivia: Car manufacturers in the 1980's recognized that the front headlights on a car can give the "look of the car" the impression of a face with an expression. They conducted marketing experiments with different automobile designs that suggested different common emotions (similar to how the emoji are used to represent emotion). They found that consumers overwhelming prefer automobiles with angry and threatening expressions and the happy face cars just did not sell very well (Volkswagen bugs or beetle cars being an exception). So today, most cars manufactured have an angry or threatening "expression" designed into the look.


copyright (c) 2018
William Schaeffer


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