It is curious how humans tend to prefer automobiles with a surface that is 1. shiny 2. smooth 3. curvy and roundish 4. a single solid color. WHY? There are hundreds of millions of different surface textures and colors that automobiles COULD have and we ALL tend to prefer cars with these features. It is almost as if we are choosing a ripe fruit to pick. Oh wait, maybe we are?
Marketing studies have revealed that most people prefer to drive a car where the headlights, grill, and bumper form a stylized face that is perceived as being ANGRY, HOSTILE and CONFRONTATIONAL. Most people overwhelmingly prefer that "face" to one that is perceived as being happy, pleasant, or friendly. Most automakers now produce car designs that have the front of the car conforming to that expectation of hostile anger. Volkswagen might be the singular exception.
copyright (c) 2016
William Schaeffer
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